Hiring in LATAM? Here’s Current Market Trends in 2025
The secret is out—hiring in Latin America (LATAM) is no longer just for bootstrapped startups. Over the past six months, we’ve seen a surge in demand for high-quality remote talent in the region, especially in customer success, sales, and marketing.
With more companies hiring, the market has become more competitive than ever. If you’re planning to expand your team, here’s what you need to know about current salaries, hiring trends, and how to secure the best talent.
What Are Competitive Salaries in LATAM?
If you want a proactive, communicative, and autonomous team member, here’s what it takes to stay competitive:
💰 Current salary ranges for top LATAM talent:
Customer Success: $2,500 - $4,000/month
Customer Support: $2,000 - $3,000/month
Sales Development Rep (SDR): $2,000 - $3,500/month + commission
Account Executive (AE): $2,600 - $4,500/month + commission
Marketing Specialist: $2,400 - $4,000/month
Copywriter: $2,000 - $4,000/month
Bookkeeper: $1,200 - $2,400/month
Senior Software Engineer: $6,000 - $8,000/month
Staff Engineer: $8,000 - $12,000/month
Can You Hire for Less?
Yes, but there’s a trade-off.
You can find candidates on Upwork or Fiverr willing to work for lower rates, but turnover will likely be higher, and the quality may not be what you need for a long-term hire. If you’re looking for someone to integrate with your team, work autonomously, and stick around, it’s best to aim for salaries close to these ranges.
Why Has the Market Changed?
More companies are expanding into LATAM, including larger, well-funded startups and enterprise businesses. This has led to:
More competition for top candidates
Faster hiring cycles—many great candidates get offers within 2-3 weeks
Higher salary expectations for skilled professionals
If you plan to hire in Q1 2025, moving quickly with a strong offer will be key.
What Does "Top Talent" Look Like?
The best candidates typically have:
✅ Experience working for US/EU companies (SaaS, agencies, ecommerce)
✅ Strong written & verbal English skills
✅ A history of long-term roles (not job hopping)
✅ A proactive, autonomous work style
Is Hiring in LATAM Still Ideal for Startups?
Absolutely! LATAM remains one of the best markets for high-quality, cost-effective remote talent.
We’re currently helping founders hire sales, support, and marketing roles—often in 21 days or less. Our team streamlines the entire process, from job descriptions to candidate vetting and onboarding.
Need to Hire in Q1? Let’s Talk.
The best candidates don’t stay on the market long. If you want to hire quickly (without the usual hiring headaches), book a time on my calendar or reach out directly.
-Krista & The RFR Team
