Founders of startups, SaaS, and remote-first companies are no strangers to the challenges of building high-performing teams. One of the best-kept secrets to solving these challenges? Latin America (LATAM). With its skilled workforce, cultural alignment, and cost advantages, LATAM has become a powerhouse for remote hiring.

Let’s dive into why founders are turning to LATAM and explore the top five roles startups are hiring in the region. Plus, discover how one great LATAM hire often leads to building entire remote teams.

Why Choose LATAM for Remote Hiring?

1. Access to Exceptional Talent: LATAM is home to a highly skilled workforce. From tech professionals to creative roles, the region offers candidates who are not only qualified but also passionate about delivering exceptional work.

2. Time Zone Advantage: For companies in North America, LATAM provides a significant advantage: time zone alignment. This allows for real-time collaboration and eliminates many communication hurdles typically associated with remote teams.

3. Cost-Effective Hiring: Hiring in LATAM gives you access to top-tier talent at rates that are often 30-50% lower than hiring locally in North America. This means you can stretch your budget further without compromising on quality.

4. Cultural Synergy: Professionals in LATAM often share cultural similarities with North American teams, fostering better communication, understanding, and collaboration.

5. Loyalty and Retention: LATAM hires are known for their loyalty. Many professionals in the region are eager to grow with the companies they join, reducing turnover and creating long-term value for your business.

Top 5 Roles Founders are Hiring in LATAM

1. Customer Success Managers (CSMs): CSMs are critical for ensuring customer satisfaction and retention. LATAM’s talented professionals excel at building strong relationships and delivering outstanding service.

2. Virtual Assistants (VAs): Founders often start with a VA to handle administrative tasks, freeing up their time to focus on scaling the business. LATAM VAs are known for their efficiency and reliability.

3. Software Developers: The region’s growing tech ecosystem has produced some of the world’s most skilled developers. Whether it’s front-end, back-end, or full-stack development, LATAM talent is highly sought after.

4. Digital Marketers: From SEO specialists to social media managers, LATAM offers creative and data-driven marketing professionals who can help grow your brand and reach.

5. Accountants and Bookkeepers: LATAM’s financial professionals bring expertise and attention to detail, making them ideal for managing your company’s financial health.

From One Great Hire to an Entire Remote Team

Many founders start by making a single hire in LATAM—often a CSM, VA, or developer. The success of that first hire often opens their eyes to the incredible potential of the region. Once they see the high quality of work, cost savings, and seamless collaboration, they frequently expand their hiring efforts to build entire teams in LATAM.

For example, one SaaS founder we worked with started by hiring a single CSM. Within six months, they’d added a VA, a digital marketer, and a developer to their LATAM team. Today, that team is a cornerstone of their business, driving growth and innovation every day.

Start Building Your LATAM Team Today

The new year is the perfect time to rethink your hiring strategy. Whether you’re looking for your first LATAM hire or ready to build an entire team, we’re here to help. Check out our services.

Our streamlined process ensures you’ll have top talent onboard in just 30 days. From sourcing candidates to handling payroll and contracts, we take care of the details so you can focus on scaling your business.

Let’s connect and explore how LATAM hiring can transform your startup. Reach out today, and let’s make 2025 your most successful year yet!

-Krista & the RFR Team✌️